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Online Engagement and Social Media

The advent of social media, smartphones, RSS technologies and blogging changes the landscape of online communication, blurring the boundaries between casual and official messaging and confronting organizations with a seemingly endless array of options.

We stay on top of the best work being done in online communications and help clients sort out a way to leverage multiple vehicles at once to create an integrated public presence.

We help clients figure out how to establish an institutional voice that is authentic and appropriate for today’s communication platforms. We also advise on meaningful metrics and help clients measure the success of online communications.